I build social brands people want to participate in.
Social Media Director + Strategist
Organic • Paid • Creators • Community • Content • Culture
14+ Years of Social Strategy
1.5M+ Audience Managed
380% Audience Growth
250K+ Creator-Driven Installs
500+ Leads in One Month
72 Tabs Currently Open
How My Brain Works
01. Stop interrupting culture. Participate in it.
02. A follower isn't a KPI until they do something.
03. Every brand needs recurring franchises, not just a content calendar.
04. Community management is content strategy.
05. Trends are ingredients, not strategies.
06. The algorithm isn't your audience. People are.
Past Work
Wilson Language Training (B2B, Education)
Turning social into a growth engine.
380% Audience Growth • +130% Engagement
Project Broadcast (B2B, SaaS)
Making B2B social feel human.
Strategy • Community • Content • Conversion
Eastbay (E-Commerce, Catalog, Culture, Sports)
When social meets culture.
1.5M+ Audience • Sports • Influencers • Real-Time
Juvenescence (D2C, Biotech Startup)
Making complex science social.
+250% Audience Growth • +200% Referral Traffic
Slickdeals (Deal-Sharing Platform)
Turning influence into acquisition.
250K+ App Installs
Who I Am
I bring big energy and smart strategy that gets brands noticed, remembered, and talked about (usually with my dog supervising).
